How many times have you composed a great email, embedded links to your fantastic website, combed your contact list for just the right contacts, hit the send button … AND WAITED?
- Did the spam filter kill your email before they saw it ?
- Did they open it and ignore it?
- Did they hit your links?
- Which links did they hit?
And the list goes on.
It kind of reminds me of junior high school when you tell a friend you like the girl in the science class and are going to ask her out if she gives you “the vibe” you hinted you wanted to see (no one likes to be turned down … so you are of course cautious). So you wait and wait … NO SIGNAL. Same type of questions as today with business email, did she get the message or was she just ignoring you ??
Well I’ve just tried a new Web 2.0 service that I’ve been waiting for since I first started doing emails 20 years ago … if I only had it 30 years ago in Jr. High I may have actually gotten that date with Mary S!
The tool is called Sales Genius and basically it tracks if the email you sent is opened by the recipient, what links they went to on your website (assuming they follow the main link you provided in the email), and then notifies you the SECOND they actually hit the site or open the mail. The cool part is that it is very transparent to the recipient, easy to set up and send directly from Outlook, and sold as monthly service … so low cost. Now an inside sales rep can prioritize his calls to the contacts that have seen the mail, clicked the link, etc. No more guessing !!!
IS THIS REALLY NEW?
Yes … these tools have been around for a while if you were a savvy software guy, got IT and marketing support, and had days to create bulk mails … frankly they were never easy enough for an individual sales guy to use — so they were not.
This one is and thats the key. Continue reading
